INNOVATIVE BUSINESS MODELS IN THE CONTEXT OF DIGITAL TRANSFORMATION: THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE IT SECTOR
DOI:
https://doi.org/10.5281/zenodo.17533097Keywords:
IT, AI.Abstract
The theses explore the transformation of IT companies’ business models under the influence of artificial intelligence (AI) technologies. It is shown that AI now not only automates business processes, but also creates the prerequisites for the formation of new value propositions, sales channels and channels of interaction with customers and partners, and the creation of new revenue streams. A typology of AI-driven business models adapted to the level of digital maturity of the company and the market is proposed.
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